Consumer readiness
Likelihood of adopting a new payment method in the future
Consumers remain open to payment innovation, but adoption is far from guaranteed. Interest in new payment methods is shaped by trust, convenience and perceived value rather than novelty alone. The findings reveal which consumer groups are most willing to embrace emerging payment technologies and where barriers to future adoption remain.
Consumers remain open to payment innovation
The payments landscape continues to evolve as new technologies, digital wallets and alternative payment methods enter the market. While consumers have become increasingly comfortable adopting new ways to pay, willingness to embrace future innovations varies significantly across demographic groups. Younger consumers typically demonstrate greater openness to experimentation, while older groups tend to prioritise familiarity, security and proven reliability.
The results suggest that successful adoption will depend less on the technology itself and more on its ability to solve genuine consumer needs. Convenience, trust and ease of use remain the most important factors influencing whether consumers are prepared to switch from established payment methods to new alternatives.
Findings
39%
say better security would be the most important factor when considering a new payment method.
TPA member insights
Expert perspectives on the findings and their implications.
Blayne Pereira, Head of Marketing, Tribe Payments
"Looking to the future, it’s fascinating to see that consumers prioritise security when it comes to trying new payment methods, as opposed to outright speed or frictionless experiences. This will be of particular interest to paytechs and fintechs looking to take stablecoins mainstream. Theoretically, the appetite will be there, as shown by the expected trend of younger people adapting to newer technology like mobile wallets, but establishing trust and ensuring robust fraud protection is in place will be a critical driver."